The Feed 2: Social Media ROI
Thoughts on Social Media ROI from The Feed 2
Can we measure Social Media ROI? Should we measure ROI? And if we do, what should we be measuring? That’s what we were talking about at #thefeed2 and it was certainly a heated debate. Client side seemed to be basing results on engagement. Aaron Lavery from Umbro uses social media primarily as a brand building [...]
Favourite Tweets from the Social Media ROI debate
Well done and big thanks to everyone at @ThisisTheFeed. Wonder what price they’d put on this Tweet…? #TheFeed2 @comms_anarchist The ROI of #thefeed2..? Provided me with a great debate, helped me meet great people, helped me hear some informed views. @leanneForshaw #thefeed2 loving @needleinsights analogy of monster dress wearing opera goers having the most powerful [...]
What do the speakers say about social media ROI?
Aaron Lavery (@AaronLavery) gives us an insight on how important @Umbro view social media measurement: “Our digital channels provide a number of different functions for Umbro, from brand building and fan interaction to customer service and PR. In all matters, it’s important for us to track the ways in which people connect with us, what [...]
The Feed 2: Social Media ROI – Should we? Could we?
Social media. It’s becoming a prerequisite for any marketing strategy. It might be delivered through the digital marketing company, PR agency or specialist social media agency. Either way we’re all reporting on our results. Or are we? And should we be? Apparently only 1 out of 3 companies is currently tracking social media ROI. With [...]
